The Role of customer co-production in value creation
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چکیده
منابع مشابه
The Impact of Co-Production on Customer Loyalty in Banking Services: A Case of Saman Bank
This study investigates the effect of co-production on customer loyalty (attitudinal and behavioral separately) and factors which may boost co-production in an Iranian bank. To investigate co-production in banking services, the proposed model of Auh et al. (2007) was applied. Given the fact that many banks try to get the status of their main customers, co-production was examined due to its pote...
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Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...
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Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...
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Organizations in addition to creating and delivering value to their customers, so that while they satisfy their customers, they can also make profit from it. Many researches have been conducted about predicting the customer value and in some of them, the customer lifespan and the customer value have been discussed, though the combination of these two is a new work. The main purpose of this rese...
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Virtual co-creation is a tool which assists marketers in better recognizing customers’ needs and in increasing new products success rates. Despite the importance of co-creation in new product development, little empirical research is being conducted in order to clarify the concept. Studies are mostly company centric, overlooking consumer’s value perception of co-creation and how it affects his ...
متن کاملبررسی تأثیر تمایل به همخَلقی ارزش بر یادگیری و نوآوری سازمانی (مطالعه موردی: پارک علم و فناوری یزد)
Today value creation for customer is done by interaction with and by customer which this interaction leads to value co-creation.Value co-creation is new concept to marketing and business. This concept implies to customers’ engagement in design and improvement of goods leading to innovation and learning in organizations. This paper surveys influence of tendency to value co-creation on orga...
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تاریخ انتشار 2011